湿婆K. Balasubramanian

湿婆K. Balasubramanian serves as 副院长 和 市场营销教授 at 威尼斯人平台’s Stuart School of Business. He also holds the 哈罗德·L. Stuart Endowed Chair in Business, serves as the Director of Stuart School’s 管理 Science 和 Analytics Programs 和 教师 Review.

His career as a manager, 教育家, academic administrator includes service at multiple institutions. He has taught at the University of Iowa, University of Alberta, Maastricht School of 管理. Prior to joining the Stuart School of Business, he served as Henry J. Rehn Professor at the College of Business, Southern Illinois University, Carbondale.

Before entering academia, Balasubramanian worked for several years as a marketing/sales executive. In addition to teaching undergraduate, 硕士, doctoral courses on campus, he frequently conducts business seminars for senior corporate executives in the United States 和 abroad. 另外, he serves as a business consultant to clients ranging from large corporations to government agencies.

Balasubramanian is the recipient of the prestigious Fulbright 研究 Chair award, in addition to several competitive research grants. He serves as a member of the editorial board at leading journals (广告杂志 和 International 广告杂志) 和 regional editor for North America for the 英国食品杂志.

His research interests focus on artificial intelligence, 社交媒体, marketing 沟通s (with an emphasis on product placements 和 public policy issues), diffusion of new product innovations, advanced research/measurement tools in marketing. His published work is interdisciplinary 和 integrates the marketing perspective with other disciplines such as 金融, 管理, 生产/操作, 沟通, 心理学, 农业经济学, 供应链, 金融, 或医疗 .

His work has appeared in leading academic journals, including 市场营销杂志, 市场营销杂志 研究, Journal of Consumer 研究, International Journal of 研究 in Marketing, Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Journal of Business Ethics, Information & 管理, 广告杂志, International 广告杂志, Journal of Consumer Affairs, International Journal of Production 研究, International Journal of Consumer Studies, Journal of Agricultural 和 Resource Economics, 预测杂志, Journal of Personality Assessment. His research has received funding from private foundations, 非营利组织, 企业, 以及州政府机构.

教育

Ph.D., State University of New York at Buffalo, Marketing
M.B.A., Osmania University, Marketing
B.S., Osmania University, Mathematics, Physics, Chemistry

研究兴趣

Consumer Information 搜索
Marketing Communications (e.g.、广告植入)
新产品扩散
Advanced Measurement Methods

从属关系

M.S. in Economics 和 Data Analytics

M.S. in 管理 Science 和 Analytics

Master of Business Administration (M.B.A.)

Ph.D. 在金融领域

Ph.D. in 管理 Science 和 Analytics